 
Collier County, Florida is home to a large group of very wealthy people. Widely regarded as having more millionaires per capita than any other area in the U.S., the Naples MSA is a vibrant, growing market with a very strong customer base. Evidence to support such a theory exists in the fact that Collier County residents, on average, receive more of their income from unearned sources than any other place in the United States. Rationale for the association comes from the theory that individuals with great amounts of wealth are less likely to work for pay than their non-wealthy counterparts, thereby generating less total wages for the area. Wealth also often leads to investment, which ideally will create some return. High dividend, rent, and interest income are all results of investment, and no area in the country has more income from these sources than Collier County.
According to the American Cities Survey, 2005, published by the US Census Bureau, Collier County has the highest household income in the State of Florida, at $60,417. The per capita average of $42,848, places Collier County in the top ten MSA’s in the country
More information on the income and wealth of the residents of Collier County, FL 
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